Take Control of Your Narrative
In today's world, your story is being told with or without you. SCG puts you in the driver's seat, allowing you to shape your narrative and accelerate your business goals.
Our Services
Media Relations
We put you in the driver's seat of your brand's narrative, proactively sharing your story with the right media before others define it for you, transforming you from a reactive responder to a proactive industry voice.
Thought Leadership
We position your brand and key executives as industry leaders by securing relevant awards, arranging speaking engagements, and providing media training to effectively communicate your expertise.
Events
We transform your events into a lead-generating engine by crafting compelling messages that connect with prospects or press and maximize ROI through strategic pre and post event engagement.
Crisis Communications
We safeguard your reputation by developing comprehensive crisis communication plans, conducting realistic tabletop exercises, and preparing your team to respond effectively to potential challenges before they arise.
Brand Building
We elevate your brand's presence through strategic storytelling, media placements, influencer partnerships, and reputation management, while crafting a cohesive narrative that resonates across all communication channels to build trust and loyalty with your target audience.
“We believe every brand has a powerful story waiting to be told. Our expertise lies in cutting through the noise to make sure your story reaches the right audiences and delivers measurable results.”
- Sydney Siegmeth, Founder
A few pubs we’ve landed coverage in
About Us
Siegmeth Consulting Group helps companies build strong brands through strategic communications, media relations, and impactful events.
We partner with organizations of all sizes to increase their visibility, establish thought leadership, and engage effectively with their key audiences.
Our experienced team works as an extension of yours, providing comprehensive PR solutions - from securing media coverage and speaking opportunities to managing events and safeguarding reputations. Whether you're launching new initiatives, building brand awareness, or navigating a crisis, we bring the expertise and creativity needed to achieve your goals.
Ready to take your brand to the next level?
The Team
Sydney Siegmeth, Founder
Sydney Siegmeth is the Founder of Siegmeth Consulting Group, bringing more than two decades of experience in strategic communications and brand building for global technology companies.
Prior to founding her consulting practice in 2023, Sydney served as Vice President of Global Communications at Axon, the market leader in public safety technology. There, she led the company's global communications strategy, managed high-stakes crisis communications, and created the industry's largest technology conference.
Earlier in her career, Sydney held leadership positions at Porter Novelli, where she helped pioneer the agency's social media practice and led award-winning campaigns for Fortune 500 clients. Her work has earned industry recognition, including PR News' "Top Woman in PR" and "Best Rebrand Campaign" honors.
Sydney holds a B.A. in Communications from the University of Washington and serves as a strategic advisor to technology startups.
Carley Partridge, Principal
Carley Partridge is a Principal at Siegmeth Consulting Group, bringing more than 15 years of experience in public relations and strategic communications across technology, consumer, and public safety sectors.
Prior to joining Siegmeth Consulting in 2023, Carley led internal communications and content marketing strategy for Amazon Web Services' Cloud Intelligence team, where she managed global training events and strategic initiatives. She previously served as PR Manager at Axon, developing comprehensive communications programs for the public safety technology leader. Her experience also includes key communications roles at Beauty.com and Microsoft's Xbox 360 team, where she honed her expertise in consumer and technology PR.
Throughout her career, Carley has demonstrated success in crisis communications management, media training, and thought leadership development. She specializes in creating innovative PR strategies that build brands and drive meaningful engagement across diverse industries, from clean energy and gaming technology to beauty and wellness.
